Pingwei Gong

While online shopping brings huge convenience to our life, it also suppresses people's opportunities for socializing and causes environmental problems by inefficient delivery and waste of materials. Can some changes be made to the traditional retail industry and high street in order to tackle the influences of online shopping and E-commerce?

My aim for this project is trying to solve the problems of online shopping. I hope to bring people back the to street and give them physical experience; I hope to reduce the emissions of a delivery van and reduce material waste.


Pingwei Gong portrait Pingwei Gong work image